MLB

America's pastime, with a new look.

We want to increase baseball’s popularity, first and foremost by increasing participation at games. A full stadium makes a team seem more popular and leads to better television ratings. Ticket sales are also tied with broadcast rights as the top revenue source in professional sports. How can we get young people to attend Major League Baseball games?

FOMO is a stronger motivator than fandom. FOMO, a natural human feeling, is definitely amplified when social events are involved, and it’s a strong motivator.

Don’t miss it, be there when it happens. People are motivated by the fear of missing out, and that's exactly what this campaign targets. Baseball games aren't just about the sport, but what can happen at the games, and what the games can mean. Our campaign targets that feeling for people.